AVANT est un magazine bi-annuel basé à Paris et rédigé en anglais, qui célèbre l'histoire du vêtement à travers son passé, son présent et son futur. Chaque histoire est racontée par un noyau de contributeurs passionnés, qui offrent chacun une vision moderne de l'influence des vêtements vintage sur la société actuelle.
After five anthologies dedicated to workwear, military and western wear, AVANT devotes its sixth issue to the brand that makes collectors the world over dream: Stifel.
In this book, the first ever published on Stifel, we tell you about the life and legacy of the Stifel family, who for over 100 years produced the finest calico fabrics in the United States.
Today, workwear made with Stifel wabash fabrics is considered the Holy Grail. These blue fabrics with white polka dots, stamped with the boot symbol, fetch a premium on the vintage clothing market. Why are they so fascinating? Why have they become so valuable?
We tried to answer these questions by interviewing all those who are fascinated by Stifel in one way or another: collectors, historians, fabric specialists, vintage dealers, and even the descendants of the Stifel family.
We spoke to Joan Stamp, great-granddaughter of company founder Johann Ludwig Stifel, as well as historians Dave Javersak and Terry Terrell, collectors Bryan Shettig, Takeshi Watanabe, Akira Tsuchida, Bryan Lin, Kinji Teramoto and many others.
Even Mike Wolf, star host of the TV show American Pickers, who himself owns a rare pair of Stifel overalls, gave us his opinion on this brand.
Every page of this book makes us realize just how much the will of one man, who left home to pursue his dream, changed the destiny of an entire family, an entire industry, and continues to have an impact almost two centuries later.
France
17x24cm
720g
37 €
Yee-haw! Ladies and gentlemen, AVANT is proud to present its fifth issue: An Anthology of Western Wear.
In this new book, AVANT explores the American West. You will meet, at the bend of a saloon or a rodeo, personalities such as Rodeo Ben, Gene Autry,
Tom Mix, Nathan Turk, and of course iconic brands of Western Wear such as Levi's, Wrangler, Lee, Nudie's, Frontex and many others.
Put on your boots and hat, and join us on the roads of the American West!
France
17x24cm
700g
32 €
This fourth issue is once again dedicated to American Workwear and is a sequel of the first issue, which was published in February 2019.
In it, we tell the story of Chinese immigrants during the Gold Rush, the discovery of rare Levi’s pants from 1880 in a California mine, and of these details which collectors love, like vents holes on work shirts, or the famous “chinstrap.”
Levi Strauss & Co.’s former historian, Lynn Downey, also looks back on her journey, while Taiwanese vintage aficionados explain to us why vintage is rising in Taiwan.
We also converse with Akira Tsuchida, owner of Japanese store Mushroom Vintage, and Michael Harris, the author of Jeans of the Old West.
Each story lets us dive into the history of the United States and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.
France
17x24cm
700g
35 €
This fourth issue is once again dedicated to American Workwear and is a sequel of the first issue, which was published in February 2019.
In it, we tell the story of Chinese immigrants during the Gold Rush, the discovery of rare Levi’s pants from 1880 in a California mine, and of these details which collectors love, like vents holes on work shirts, or the famous “chinstrap.”
Levi Strauss & Co.’s former historian, Lynn Downey, also looks back on her journey, while Taiwanese vintage aficionados explain to us why vintage is rising in Taiwan.
We also converse with Akira Tsuchida, owner of Japanese store Mushroom Vintage, and Michael Harris, the author of Jeans of the Old West.
Each story lets us dive into the history of the United States and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.
France
17x24cm
700g
35 €
Founder of AVANT, Eric Maggiori has collected American workwear
and militaria for the past 10 years.
In this special publication called “AVANT Presents : Eric Maggiori’s Collection'“, he opens the doors of his collection, and showcases the best pieces he has been able to get his hands on. Including, when possible, the story that comes with each item; because every piece of clothing has a story to tell.
Printed with a gold foil stamp. 196 pages of exclusive content.
A limited edition of 1000 copies with a numbered certificate of authenticity.
France
17x24cm
700g
25 €
VERSION ANGLAISE
In this third issue, An Anthology of French Workwear, we dig into the history of France with particular focus on the workers, the farmers and the peasants during the 19th and the 20th centuries.
We converse with Tom Gruat, the king of French workwear, but also with Denis Bruna, curator in chief of the Musée des Arts décoratifs in Paris, and Frederic Marc Marion, vintage dealer and collector of French workwear. We also talk with six experts of French Workwear in Japan, so they can explain to us how it’s booming right now in Japan.
We visit Euro Costumes, a costume rental company in Pantin, near Paris, and we talk to its owner, Pascale Bourtequoi, who explain how she build a colossal stock of antique clothes.
We also teach you how to recognize buttons on a French hunting jacket, and explain what moleskin really is.
STORIES & TALES
• Miners and ‘bleus de travail’ : Discover the great history of miners from the North of France and their outfit of choice.
• The Firefighter’s Ball : 19th century indigo linen firefighter jackets attract French workwear lovers from all around.
• Le Mont Saint-Michel, Breton history : Read the story of this legendary brand, who has dressed Breton peasants for decades (and it's not done yet!)
• Japan under the « French » spell : In Japan, French workwear has experienced a real boom in the past years. Six store owners tell us about this societal phenomenon.
• Visiting Euro-Costumes : Walk down the aisles of the largest costume rental company in France.
INTERVIEWS
• Tom Gruat : When it comes to French workwear, he is the leading reference. His interview is a must-read.
• Douglas Gunn : Founders of the Vintage Showroom, Douglas Gunn and Roy Luckett have published two books in which they highlight French workwear pieces.
• Denis Bruna : Chief curator at the Musée des Arts décoratifs in Paris, he has studied the evolution of working class clothing dating back to the Middle Ages.
• Frédéric Marc Marion : Founder of the Bazar des Poilus, he goes back in time to retrace his career.
ART & ILLUSTRATIONS
• La Moisson : Unique cover painting by Geg Newbokld made exclusively for Avant Magazine.
• Douce France : A series of French antique pictures from the archives of Tom Gruat, Romainville’s town hall, and the Museum of Bretagne.
• Private Collection : Rare French pieces from the personal collection of Tom Gruat.
AND MORE…
Moleskin jacket - Animal buttons on French hunting jackets - What is indigo linen - La France Travail, an beautiful collection of old books…
France
17x24cm
700g
35 €
VERSION FRANCAISE
In this third issue, An Anthology of French Workwear, we dig into the history of France with particular focus on the workers, the farmers and the peasants during the 19th and the 20th centuries.
We converse with Tom Gruat, the king of French workwear, but also with Denis Bruna, curator in chief of the Musée des Arts décoratifs in Paris, and Frederic Marc Marion, vintage dealer and collector of French workwear. We also talk with six experts of French Workwear in Japan, so they can explain to us how it’s booming right now in Japan.
We visit Euro Costumes, a costume rental company in Pantin, near Paris, and we talk to its owner, Pascale Bourtequoi, who explain how she build a colossal stock of antique clothes.
We also teach you how to recognize buttons on a French hunting jacket, and explain what moleskin really is.
STORIES & TALES
• Miners and ‘bleus de travail’ : Discover the great history of miners from the North of France and their outfit of choice.
• The Firefighter’s Ball : 19th century indigo linen firefighter jackets attract French workwear lovers from all around.
• Le Mont Saint-Michel, Breton history : Read the story of this legendary brand, who has dressed Breton peasants for decades (and it's not done yet!)
• Japan under the « French » spell : In Japan, French workwear has experienced a real boom in the past years. Six store owners tell us about this societal phenomenon.
• Visiting Euro-Costumes : Walk down the aisles of the largest costume rental company in France.
INTERVIEWS
• Tom Gruat : When it comes to French workwear, he is the leading reference. His interview is a must-read.
• Douglas Gunn : Founders of the Vintage Showroom, Douglas Gunn and Roy Luckett have published two books in which they highlight French workwear pieces.
• Denis Bruna : Chief curator at the Musée des Arts décoratifs in Paris, he has studied the evolution of working class clothing dating back to the Middle Ages.
• Frédéric Marc Marion : Founder of the Bazar des Poilus, he goes back in time to retrace his career.
ART & ILLUSTRATIONS
• La Moisson : Unique cover painting by Geg Newbokld made exclusively for Avant Magazine.
• Douce France : A series of French antique pictures from the archives of Tom Gruat, Romainville’s town hall, and the Museum of Bretagne.
• Private Collection : Rare French pieces from the personal collection of Tom Gruat.
AND MORE…
Moleskin jacket - Animal buttons on French hunting jackets - What is indigo linen - La France Travail, an beautiful collection of old books…
France
17x24cm
700g
35 €
Dans ce second numéro, An Anthology of American Militaria, nous plongeons dans l'unviers du vêtement militaire, avec un regard particulier sur les forces armées américaines durant les grandes guerres du 20è siècle.
Nous nous entretenons avec Paul Milbury, Bob Chatt, et Jeff Spielberg, trois revendeurs de vintage, et passionés d'Histoire et de vêtements militaires.
Nous parlons avec 8 experts au sujet de l'impact des reseaux sociaux sur le marché du vintage.
Nous discutons des limites déontologiques liés à la collection de vêtements militaires.
Nous explorerons le salon West Coast Militaria à Pomona, un événement à ne pas manquer.
Nous vous apprendrons également à déchiffrer les étiquettes de vêtements militaires.
HISTOIRES & LEGENDES
• L'armée de la nation denim: Découvrez pourquoi l'armée et les forces navales américaines ont commencé à porter le denim au début des années 1900.
• Full Painted Jackets : Lisez l'histoire des aviateurs américains qui personnalisaient leurs vestes A-2.
• USMC P41 : Un des uniformes militaires les plus iconiques du 20è siècle.
INTERVIEWS
• Max Sardi : Manager de la boutique The Real McCoy’s à Londres. Un des premiers à partager ses connaissance via son blog, Sanforized.
• Charles Lemons : L'historien à l'origine de la collection "Uniforms of the Us Army Ground Forces 1939-1945", une référence pour tout fan de militaria.
• Jeff Spielberg : Après plus de 30 ans dans ce business, il propose désormais une des plus grandes collections militaria au monde.
ART & ILLUSTRATIONS
• Distant Rain : Une peinture par Brett Allen Johnson, exclusivement pour Avant Magazine.
• Mémoires de guerre: Une série sur la 2è Guerre Mondiale, illustrée par la collection personnelle de Nick Soderstrom.
• Collection militaire privée: 32 pièces militaria, des collections d'Eric Maggiori, Tom Gruat, et Gauthier Borsarello.
ET ENCORE
Iconic Daisy Mae - Comment l'uniforme militaires impacte le menswear - Les meilleurs marques "repro" - Masterpiece: la chemise denim CAC de 1908.
France
17x24cm
700g
35 €
Ce premier numéro de AVANT est une anthologie du vêtement de travail américain ou american workwear, qui aborde entre autres la Ruée vers l'or, l'essor du denim au tout début du XXe siècle, la passion dévorante des Japonais pour le vintage américain, les collectionneurs et chasseurs de jean...
France
17x24cm
700g
35 €