Achtung

Is it possible to introduce an entire industry based on its protagonists - all professions, places, working environments - to group them into an unconventional portrait puzzle of the German-speaking fashion landscape? Not with the claim of all-round representative characters, but as people who are shaped by their ability, their position, their crowd, after all, one's own career often enough resembles a feeling and searching. To represent individual personalities, who are at the same time representatives, this is also the tension of the recordings of this ATTENTION No. 48. Virtually an inventory of the actual state, an ordering look, growing out of our A(ACHTUNG)50 list, the 50 most important heads of German-speaking fashion, which we have been creating again and again for five years. In addition to many fashion stories, we have the highsnobiety buyer Herbert Hofmann on the cover, Albrecht Schuch accompanied us to Montblanc in Hamburg, Dirk Schönberger cooked us his favorite dish, ...