Where Is The Cool

From chairs revolutionary design to Tournesols French swimming pools to vintage numeric cameras of the 00s or original parody of Rolexes.

From car headlights to Japanese listening rooms to strange bathrooms of the mid 70s or retrofutouristic modular housing. 

For more than ten years, Laurent Laporte has given himself the mission of capturing it by refining the mesh of his dip net.
Firstly via its site '' Whereisthecool? '', a reference at the time in the tastemaking propelling it in the Elle Déco ranking of the 100 most influential French creatives, then by adapting its concept in the weekly pages from the heading '' Where is the Cool? '' in Les Inrocks for two years.
After he left from the French weekly and the final shutdown of the site five years ago, the time has come for him to create his own magazine to compile his findings. There it is.

Contributors:

Marie Christoforou

Barrere & Simon

Chris Kontos

Mehdi Abidli

Hugo Denis-Queinec

Aleksey Kondratiev

Gauthier Borsarello

John Tesoriero

Dick Carroll

Benoit Paillé