New Kids. Insolence. Investigation.
Avant-garde and ironic, Dull
is aimed at those happy few that want to enjoy themselves
and rediscover fashion: portraits of young creators, personalities contributing in changing
the face of fashion and the great names who are able to modify society by introducing
new silhouettes, new positions and new movements.Dull
is a French fashion magazine dealing with the new talents that are participating in
fashion’s Cultural Revolution. The world of luxury changes and adapts itself to the
consumer such as street, ethical or an ever-increasing creative and extravagant fashion.Dull
In a market where magazines polish off their act from one issue to the other on fashion
series, but where on the other hand, investigative work becomes increasingly rare, Dull
wants to keep a magazine style and break the news. It won’t be a beautiful ageless
editorial glossy, but a magazine where the main subjects are and will be, text and
will illustrate the articles by angled mixed fashion series that spotlight a question,
bring forward a statement and highlight clothes through a discourse. It will be the
playground for photographers, designers and artists. Their creativity will be given free
reign, without barriers or chains attached.
The magazine will offer also offer a fun approach, with a maximum of entries on a single
article in order to vary the reading and to approach the diversity, the handiness and
instinctiveness that are typical of the Web.
’s main goal is to inject a dose of humour in a world of brutes, powdering its pages with irony; perhaps even a touch of irreverent cynicism.