Founded in 2001, LEON is a menswear magazine dedicated to the choi waru oyaji, which more or less translates to “the bad-ass middle-aged man.” With a target audience of single Japanese men in their 30s and 40s that have a lot of disposable income, this niche magazine provides coverage on elegant and sophisticated European flair, with a particular emphasis on Italian trends. Girolamo Panzetta, an Italian ex-pat who is regularly seen on TV programs in Japan, adorns almost all the covers (funnily enough he actually holds the world record of most consecutive magazine covers). Featuring an assortment of the finest suits, polished shoes, chic accessories and even a subsection on sports, LEON has all the essentials for the modern middle-aged man looking to stay updated with in-season looks from Europe.
The mere fact of wearing a shirt has a neat effect, and even brings "sex appeal".
If you wear it in summer, when t-shirts invade cities and beaches, it's even more amazing.
You get noticed just by putting it on.
So enjoy the summer, wear a shirt !